Top 5 Social Networking Apps' Performance in the US, Q4 2020

As the year 2020 wrapped up, the social networking landscape continued to thrive in the United States. Sensor Tower's data provides us with a snapshot of the performance of the top five social networking applications on a unified platform. Here's a breakdown of how these apps fared in the fourth quarter.

BIGO LIVE-Live Stream, Go Live saw a steady increase in revenue, ending the quarter with approximately $2.6M in the last week of December, up from around $2.2M at the start of the quarter. Downloads for the app fluctuated, peaking at roughly 216K in early November and settling at about 230K by the year's end. Weekly active users showed an upward trend, rising from just over 920K to nearly 1.1M during the quarter.

Plenty of Fish Dating App experienced a decline in revenue from approximately $1M in late September to around $820K at the close of December. The app's downloads remained relatively stable, with a notable increase to around 131K in the final week of the year. Weekly active users dipped in mid-November but recovered to surpass 1.3M by the end of December.

IMVU: 3D Avatar Creator & Chat had a mixed quarter, with revenue taking a dip in mid-November to $801K but rebounding strongly to approximately $1.3M by year's end. The app's downloads saw a significant increase in December, jumping from around 85K in October to over 155K in the last week of the year. Active users experienced a slight decrease from 911K to 892K over the quarter.

Tagged Dating App: Meet & Chat showed a decline in revenue from $1.1M to $1.1M between late September and late December. Downloads for the app saw a modest increase, with numbers rising from approximately 35K to 48K. Weekly active users showed a gradual increase, starting at around 130K and finishing the quarter at approximately 139K.

Facebook, the social media giant, maintained a stable performance throughout the quarter. Revenue saw a slight increase from $1.2M to $1.37M. The app's downloads peaked at nearly 985K in early December before ending the year at around 945K. Facebook's massive user base showed little variation, remaining above 216M weekly active users throughout the quarter.

These figures highlight the dynamic nature of the social networking app market. For more detailed insights and data on the performance of these and other apps, Sensor Tower's comprehensive analysis offers a deeper look at the trends shaping the industry.